This ad campaign was a one in a kind thanks to the alive snakes shown. This is how Sanderson himself commented on the photoshoot:
In the first shot, there was a lot of screaming! But as the day progressed, everyone became so used to having the snakes around. It was more about their silhouettes and the graphic shapes they were making than the snakes themselves. We wanted something dynamic and fascinating to watch.
In addition to his business achievements as a fashin entrepreneur, he continues to strive by working on different contracts and collaborations, such as desingning shoes for Karl Lagerfeld's mainline catwalk collection.
Rupert Sanderson founded Fashion Fringe Shoes with Colin McDowell, with the aim of discovering and nurturing a new range of design talent. He has also been awarded the British Fashion Council's Accessory Designer of the Year in 2008 and the 2009 Accessory Designer at the Elle Style Awards.
Last but not least, Rupert writes a weekly blog for British Vogue - http://www.vogue.co.uk/blogs/rupert-sanderson/
CLICK ON THE LINK TO CHECK IT OUT!!!