Jared Leto’s New Hugo Boss Hugo Red Campaign

HUGO BOSS RED is the new fragrance for men Spring/ Summer 2013
This is the first visual of the new fragrance for men from Hugo Boss fragrance.  Please look at the commercial above me and tell me if this makes any fashion sense.  I guess, that every single detail has its own purpose.  Red means "GO!" that's the philosophy, but is the philosophy also that Hugo Boss Red makes men immortal? or so powerful to break things with the look of their eyes?  Is it fashionable? I guess, that most men have the theory that being powerful increases the value of their masculinity,,,,as for us girls, our beauty does it for us.  IT IS FASHIONABLE!!!   

Here is what Leto said about the campaign:

”It’s been a pleasure to work with HUGO again - I always love working with the team. I am grateful to be part of this process that is so original and energizing. We had a lot of fun shooting the campaign and also at the global press event yesterday.”
... Creativity and pushing boundaries go hand in hand. For me it’s about reinvention which leads me to discover new things – it’s what keeps life exciting. This is the spirit of HUGO Red…I know you are going to love it.”

This is what Gerd von Podewils (Global Marketing Director or HUGO BOSS Fragrances) said:
“No one could better represent the spirit of HUGO Red than Jared Leto. He is a great example of someone who embraces pressure and constantly pushes his own boundaries in order to achieve new heights of creativity. We are excited to be with Jared again on this journey and work with him on the extra-ordinary new men’s fragrance.” 

Actor: Jared Leto
Designer: Eyan Allen